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Before you approve that proof — run through this checklist.
The holiday campaign is planned, the design looks great, and you’re ready to pull the trigger. This is exactly the moment when small mistakes sneak through —
Direct mail and digital: better together than either alone.
We hear it sometimes from small business owners who are weighing their options: “Should we do a mailer, or just run some ads online?” It’s a reasonable question — but it’s the wrong one.
The holidays are closer than you think. Let’s talk deadlines.
September feels early for holiday planning. The leaves haven’t even turned yet. But here’s the reality of direct mail:
What makes a postcard work? Let’s take one apart.
A postcard is the simplest piece you can mail — no envelope to open, no layers to unfold. It’s just your message and your customer, face to face in three seconds.
Think summer is slow for direct mail? Think again.
Every June, we hear the same thing from small business owners: “We’ll wait until fall to do a mailing — summer’s too slow.” We get it. Summer feels like a pause button.
Stop mailing everyone. Start mailing the right people.
There’s a common mistake we see small business owners make all the time: they build a big list and blast the same piece to every single person on it.